Money is the root of all evil is a saying that has proven itself time and time again. Trying to make money from something that was not meant to do that will always soil and corrupt it. It is the case of so called "superchats", chat entries that have money attached to them.
Here is how it works. Some content creator is doing a live stream and people are discussing the subject in the chat. There have been donation systems that allow people to give money to the creator for a long time and even there you see there is a bit of an issue. The streamer is almost forced by politeness (and because it encourages viewers) to acknowledge every donation. So they punctuate their content with "X has given me Y. Thanks a lot, X". This diminishes, albeit in a small way, the quality of the streamed content. Superchats are this, times 100.
You see, when a chat message comes with money attached, the streamers are again motivated to acknowledge it. However, this time they read aloud the content of the message as well and respond to it, even if it is just with a sentence. This leads to significantly more disruption, but also has secondary effects that are at the core of the system. People have now been tiered into the ones that write a message and are ignored and the ones that pay to not be ignored, regardless of how useless, stupid or aggressive their chat message is.
The content creator has only a few options at their disposal:
- treat the superchats just like normal chat messages, in which case people won't be motivated to superchat, leading to less money for the stream
- acknowledge and reply to just some of the superchats, which is a form of gambling for the message sender, if you think about it
- acknowledge and reply to all superchats, which leads to a "super" tier of discussion that can only be accessed if you pay for it
Now, I understand how this system brings more money to the stream, but at what cost? People who crave attention are not the ones that you want to bring to the forefront of any discussion, but even so, many of them are immature teens. In order to have the system working, you need to stream, which motivates the creator to make interactive content and as long as possible to the detriment of short, concise, researched content.
The result is an explosion of low quality live streams, playing (preying!) on people's biases and social instincts, funded by the money of children and highlighting fragments of discussions based on how much they paid and not the quality of their content. Superchats are a disease of the Internet, akin to infomercials, television ads or paid news items. And unlike these, there are no tools to remove the streamer acknowledgements of superchats from the stream.
I am not an activist, but the only way to get rid of this toxic system is to actively fight it. I wonder if it could be seen as gambling, in a legal context. That should shut it down.